FLOORING THE USA

Based in Atlanta, Georgia, our client provides Dutch-made Elastilon® hard wood flooring systems and Malaysian-made KTL Sports Flooring systems to installers and DIY retail outlets across the USA.

STEP 1:

During the BIN-ZOOM consultation process, the client brief required a simple logo with clean design lines. 

A few rough concept logo designs were presented for discussion.

STEP 2:

The concept rough was then taken to finished art and a couple of logo options were presented for debate.

The client chose ‘Logo Option A’ from the three design options presented.

STEP 3:

Corporate colours were discussed along with a slogan (by-line) and the finished artwork presented with colour breakdown specifications.

STEP 4:

Client preferred the logo in black & white only and wanted the slogan changed. So that’s what he got (we don’t always get our way, after all, the client is always right. Right?

STEP 5:

Now that we had the brand logo done & dusted, we moved on to creating the website.

The client already had the domain name but it was parked on a friends’ hosting package and he wanted it moved to a different host server that he could control.

No problem.

We registered an affordable hosting account (in the clients name), migrated the domain across to the new server, set up the WordPress CMS, loaded the necessary plug-ins and theme, and created the pages.

STEP 6:

Days 4-8 saw the e-commerce product pages being developed and integrated with shopping cart check-out, payment gateways setup, and order stock inventory integrated with QuickBooks.

STEP 7:

Once client was happy, we handed over the website admin login details with instructions on how to maintain the site.

The total cost of this project?

R16,000.00 ($1,057 USD)