Based in Atlanta, Georgia, my client provides Dutch-made Elastilon® hard wood flooring systems and Malaysian-made KTL Sports Flooring systems to installers and DIY retail outlets across the USA.
The client brief required a simple logo with clean design lines.
A few rough concept logo designs were presented for discussion.
The concept rough was then taken to finished art and a couple of logo options were presented for debate.
The client chose ‘Logo Option A’ from the three design options presented.
Corporate colours were discussed along with a slogan (by-line) and the finished artwork presented with colour breakdown specifications.
Client preferred the logo in black & white only and wanted the slogan changed. So that’s what he got (we don’t always get our way, after all, the client is always right. Right?
Now that the brand logo was done & dusted, I moved on to creating the website.
The client already had the domain name but it was parked on a friends’ hosting package and he wanted it moved to a different host server that he could control.
I registered an affordable hosting account (in the clients name), migrated the domain across to the new server, set up the WordPress CMS, loaded the necessary plug-ins and theme, and created the pages.
The next step involved developing the e-commerce product pages with shopping cart check-out, payment gateways setup, and order stock inventory integrated with QuickBooks.
Once client was happy, I handed over the website admin login details with instructions on how to maintain the site.