Conceptualizing and visualizing Cape Town’s first cube designed hotel targeting digital nomads and remote workers has been loads of fun. Combining artificial intelligence (AI) with the latest digital technology and innovative modular cube rooms is another first for South Africa’s hospitality industry.

Think about how budget airlines sell their low-cost aircraft seats. You buy a low priced flight ticket that gets your bum in a seat but anything else costs extra. Want a window seat? No problem, that’s an add-on. Want in-flight meals or beverages? That’s an add-on (paid for in cash or by card during the flight, which is weird. Why not select these during the booking process?).

Well, that’s the Abalone Pearl Hotel concept in a nut shell. A budget hotel that offers affordable short to medium-term accommodation with no frills but plenty add-on options. And guests are assisted every step of the way by Ethan, the hotel’s AI avatar. From booking to arrival, digital check-in and key-less room access, to cashless hotel e-wallet purchases and room service, Ethan enables prompt, efficient service for an outstanding guest experience.