The title in the image says it all. The “this” in “where I do just that” is LinkedIn. And yes, I’m still in a “state of wonder”. Wondering why I bother writing LI Pulse articles when I can just as easily do that right here. On my own portfolio website. Well, it’s done now, so rather than rewrite all the (occasional) weekly wander posts I’ll summarize a few below with links in case you actually do want to read more.
Listicle Lethargy
Published Dec 20, 2023.
Besides rhyming, the headline for this particular week’s wander is a gripe; about listicles (articles written in a list format) and the lethargy (lack of energy or enthusiasm) of content creators who insist on using the former writing style.
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SEO for Travel Websites
Published Oct 24, 2023.
Last week (referring to the post below), I wondered about using artificial intelligence (AI) to enhance a websites’ user experience (UX). After chatting with Ethan I got to wondering about search engine optimization (SEO). After all, Ethan can only do his AI job when potential travelers land on the home page of a website that he is representing and ask questions.
Using AI to Enhance Website UX
Published Oct 18, 2023.
Since wondering about AI in Travel and Tourism, I had an informative chat with Jeremy Smith, the Co-Founder and CEO of Neural Voice & Neural River. As an online content writer and web developer, I know that visitor attention spans are minimal. Long-tail copy and in-depth page texts are rarely read. Users want instant information without having to navigate through the site and scrolling through page after page of text.
AI in Travel and Tourism
Published Oct 10, 2023.
Artificial intelligence (AI) is a trending topic with pundits claiming that the tool is transforming the travel and tourism industry. But at what cost, I wonder? Brands go to a lot of effort to create perceptions. Perceptions that create brand value and loyalty by appealing to consumers wants, needs, or desires and including real or perceived values like authenticity, social interaction, and trust.